As we all know, the cost of expanding a new customer is much higher than that of capturing an old customer, so the second marketing can bring higher profits at the same cost.
The premise of secondary marketing is customer satisfaction. Only on the basis of customer satisfaction can he be willing to come to consume next time. High customer satisfaction corresponds to high customer loyalty, which is the basis and basic principle of secondary marketing.
Every restaurant is aimed at different people. Bosses need to marketing according to the common characteristics of their precise crowd. The distinct characteristics can also gain advantages for the bosses in the industry competition.
Conditional stores can set up their own customer files, summarize their behavioral characteristics, psychological characteristics, and different regional performance in consumption, understand the changes in customers'purchasing desire, so that they can have a good idea of how to help the shop business better, if you master these, you are a careful boss, pay attention to details can make your business without loopholes. Over time, the advantages will be apparent.
1. Obtain the customer's benefit point by chatting with the customer.
The best way is through customer feedback, it is suggested that the work be completed by a dedicated person, after receiving customer feedback, to solve the problem.
2. Hierarchical Sales for Different Customers
Customer segmentation, different levels of customers with different sales methods, such as membership mechanism, delimit the membership level, pull the discount gradient of members, so that loyal customers get the greatest respect and benefits, respectively, considering integrated, multi-band integrated data marketing program.
For example: thank SMS, thank customers for their usual support, while forwarding to friends to get coupons and other forms, you can also develop customer fission.
Many customers may not remember what they bought in your store. Direct marketing is easily overlooked, so the best strategy is to care for the old customers first.
It is important to do a good job of marketing for old customers, but it also needs both internal and external repairs. The design of catering stores should be done well, so that customers forget to return to the environment, have control over the dishes, and control the quality of their own dishes. If the quality of products is not good enough, how can the old customers come in? There is also service attitude, which is the basic factor, do these points, old customers will continue to visit, through marketing can also develop customer fission.