餐饮行业二次营销裂变方法! - 刀削面加盟多少钱

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餐饮行业二次营销裂变方法!
来源:http://www.wangshiren.com/添加时间:2019-02-13 13:33:58
  大家都知道,拓展一个新的客户所投入的成本比抓住一个老客户要高的多,所以说运用好二次营销,才能在同样的成本下带来更高的收益。
  As we all know, the cost of expanding a new customer is much higher than that of capturing an old customer, so the second marketing can bring higher profits at the same cost.
  想要二次营销,前提是客户满意,只有站在客户满意的基础上才能让他下次愿意前来消费,客户满意度高对应着客户忠诚度高,这是二次营销的基础与基本原则。
  The premise of secondary marketing is customer satisfaction. Only on the basis of customer satisfaction can he be willing to come to consume next time. High customer satisfaction corresponds to high customer loyalty, which is the basis and basic principle of secondary marketing.
  每个餐饮店铺针对的人群不一样,老板们需要针对自己的精准人群的共同特征来进行营销,鲜明的特色在行业竞争中也可以为老板取得优势。
  Every restaurant is aimed at different people. Bosses need to marketing according to the common characteristics of their precise crowd. The distinct characteristics can also gain advantages for the bosses in the industry competition.
  有条件的店铺可以建立自己的客户档案,总结他们的的行为特征,心理特征,以及不同的区域性在消费上有什么表现,了解客户购买欲的变化,做到心中有数才能有利于店铺生意的变好,如果掌握了这些,你就是一个细心的老板,注意细节可以使你的经营没有漏洞,时间久了优势必将显现。
  Conditional stores can set up their own customer files, summarize their behavioral characteristics, psychological characteristics, and different regional performance in consumption, understand the changes in customers'purchasing desire, so that they can have a good idea of how to help the shop business better, if you master these, you are a careful boss, pay attention to details can make your business without loopholes. Over time, the advantages will be apparent.
  流程解析:
  Process analysis:
  1、通过跟顾客的聊天,得出顾客的利益点
  1. Obtain the customer's benefit point by chatting with the customer.
  最好的办法是通过顾客的反馈,建议由专人去完成这项工作,得到顾客的反馈以后加以针对的解决。
  The best way is through customer feedback, it is suggested that the work be completed by a dedicated person, after receiving customer feedback, to solve the problem.
刀削面加盟
  2、对于不同的顾客分层销售
  2. Hierarchical Sales for Different Customers
  将客户细分化,不同层次的顾客用不同的销售方式,如会员机制,划出会员的等级,拉大会员的折扣梯度,让对店铺忠诚的老客户得到最大的尊重与实惠,分别考虑一体化,多波段的综合数据营销方案。
  Customer segmentation, different levels of customers with different sales methods, such as membership mechanism, delimit the membership level, pull the discount gradient of members, so that loyal customers get the greatest respect and benefits, respectively, considering integrated, multi-band integrated data marketing program.
  比如:感谢短信,感谢顾客的一惯支持,同时转发给朋友获得优惠券等形式,还可以发展客户裂变。
  For example: thank SMS, thank customers for their usual support, while forwarding to friends to get coupons and other forms, you can also develop customer fission.
  很多客户可能不会记得在你的店里买过什么,直接营销的方式很容易被人忽略掉,所以优选策略是先关怀老客户。
  Many customers may not remember what they bought in your store. Direct marketing is easily overlooked, so the best strategy is to care for the old customers first.
  做好老客户营销固然重要,但也要内外兼修,餐饮店铺的设计要做好,让顾客对环境流连忘返,对菜品有把控,控制自己的菜品质量,如果产品质量不过关,老客怎么还会进门呢?还有就是服务态度,这是基本因素,做好这几点,老顾客才会继续光临,通过营销还可以发展客户的裂变。
  It is important to do a good job of marketing for old customers, but it also needs both internal and external repairs. The design of catering stores should be done well, so that customers forget to return to the environment, have control over the dishes, and control the quality of their own dishes. If the quality of products is not good enough, how can the old customers come in? There is also service attitude, which is the basic factor, do these points, old customers will continue to visit, through marketing can also develop customer fission.
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